On datanami, thatDot founder and CEO Ryan Wright helps define the nature of categorical data. This essential data type makes up about three quarters of all data an enterprise needs to analyze, yet is often not analyzed.
“Why would enterprises ignore an entire class of data? Especially when it is essential to high-priority use cases like personalization, customer 360, fraud detection and prevention, network performance monitoring, and supply chain management?”
To learn more read “What is Categorical Data?” on datanami.com.
